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As AI continues to progress, it’s subtly becoming a key player in the publishing world, often without explicit recognition. From authors using it to streamline writing, editors employing it for efficient proofreading, to content creators leveraging it for audience analysis and content personalisation, AI might already be significantly integrated into various aspects of publishing. This invisible involvement, however, raises questions about the need for clear organisational policies on AI usage. We must understand AI’s potential, limitations, and implications to successfully navigate this digital revolution, ensuring it serves as a tool for enhancement and growth rather than a threat.